Samarth Reddy is a M. Design student  for Digital Futures (2023-2025) and research assistant in IDEA’s Hub 5, Disruptive technologies and the Future of Work under the supervision of Jutta Treviranun and Angelika Seeschaaf-Veres.

Reddy’s areas of interest and research include industrial and interaction design, user experience and research, artificial intelligence and cognitive computing,  XR and cross-reality applications. He has affiliations with OCAD University and Coventry University.

Reddy holds a master’s degree in Industrial Product Design from Coventry University.